Objectives:
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Create a strategic document to guide the future development and tourism growth of the vineyards region of Singleton LGA.
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Strengthen Council's identity as unique destinations where people can escape and connect with country and nature.
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Grow the local community and be immersed in authentic and sustainable wine and rural tourism experiences.
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Set the framework for future Place Strategy (permissible uses, built form, environmental management and design controls).
We crafted a visually engaging and cohesive design capturing Singleton Council’s charm and potential.
Our approach combined vibrant imagery with clear, accessible layouts to highlight key insights and recommendations.
Scope & challanges
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35pp > 100pp document.
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Council branding.
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7 Chapters, 2 Precincts, 3 Character Areas
and 6 Key Planning Principles. -
Constantly changing content and instructions.
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Regional Council budget ($$$).
Impact
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Delivered a high-quality project in an efficient way.
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Guided the Planning team with the structure of the document to make it easier for the reader.
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Adapted to councils changing instructions.
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The strategy document was well-received, adopted and published by Singleton Council.
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Potential opportunity for another Rural Land Use Strategy (RFQ Town Planning) with Singleton Council.
Learnings
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Mapping challenges ($$$).
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Spatial collaboration gap sparked initiatives such as Lunch & Learn sessions, Miroboards and Workshops for future creative direction and improvements of mapping outcomes within the business.
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New skills and deeper understanding of each others roles.
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Debrief session and documentation.
